Articles with Fun Stuff

Time to Clear Out Customer Service Winter Blues

While you are putting away your winter clothes and cleaning out all the accumulated dust from winter, make sure to take time to do some spring cleaning around the office or business too. Here are six top tips to revitalise the experiences that they have:

The Association of Grumpy Customer Care Staff

Is there a world conspiracy of bad service? It sometimes seems like people everywhere share a common desire to be as bad as possible at taking care of customers

Turning Ducks into Eagles

We all know that the best customer service has little to do with systems, processes, loyalty programmes and similar unless you first get your staff on board. The biggest challenge facing you is how you get every person in your company both able and willing to take care of customers. The job of all managers is to turn ordinary people in customer champions – in spite of the fact that dealing with customers is often very hard.

What Do You Give Someone Who Has Everything?

Creating special, magical, personal and memorable experiences for your customers doesn't have to cost a fortune - but you may change their lives - and their loyalty - forever.

Why I’ll Probably Never Drive a BMW

BMW makes beautiful cars - but not everyone wants to drive one. The perceptions of what a brand represents - and how inclusive it is - can seriously influence buying behaviour.

Would You Tuck Your Customers Into Bed One Night?

Even though some customers are really unlovable, love them anyway. After all, if Richard Branson can tuck them in at night, why not you?

‘TIS THE SEASON TO GO THE EXTRA MILE FOR YOUR CUSTOMERS

With only a couple of weeks to go until Christmas, shoppers are starting to feel a bit stressed by the insane nightmare of mass advertising, crowded shopping malls, overstretched banks, and businesses that never seem prepared enough. As a retailer or store-owner it’s one of the busiest times of the year and a hugely important period that provides the perfect opportunity to give your customers memorable shopping experiences that make their lives easier and spread Christmas cheer. Here are a few little service treats that you can include to get your store ready and get your customer service team into gear to spread some love – just for the sake of it!

Boost your business this Spring

Spring has sprung, (at least in the southern hemisphere,) and it's time now to take a fresh look at refreshing and re-vitalising your customers' experiences.

Bringing Happiness to Others, We Find Ours

Happiness seems elusive for all of us living in "interesting" times. Few businesses truly and genuinely make employees happy; but most customer-facing people can find ways of doing this for themselves.

Customer self-service

Customers are not always rational, but canny businesses will know exactly what to do to make them come back by giving them amazing service experiences

Easter the Time to Get Cracking On Service Improvements

As we approach Easter and the beginning of winter, the time to create warmth and spread good news with little things is ripe. Here are some examples.

Elections … The Customer Satisfaction Survey With a Kick

The ultimate customer loyalty survey occurs when we vote for our next government. Just as in commerce, it's not always rational, but at least we get a chance to vote if we are unhappy with the supplier - the political party in power.

How Do You Keep the Excitement Going?

Whenever a company embarks on a process to create a culture that delights customers and creates loyalty, we usually recognise four very distinct phases in the process: Awareness, evangelical, frustration, and performance.

Lobster Was Once a Prison Food!

It's always amazing how customers perceptions of value influence their purchases. You can influence these in a very powerful way.

Marketing Lessons from a Cretan Wedding

Weddings can be incredibly expensive events, but people don't seen to mind paying a lot of money for the event. But that is changing, and the world of marketing is doing the same.

Miao! & Woof! How to Deal With Pets in Your Business

When customers come into your business bringing their pets, it can create problems for you. Here we examine some possible solutions to avoid trouble

Pink Jerseys and Pearls

We all have some special little weakness that seems to be a great turn on. (In Aki's case it's women who wear pink jersies and pearls.) What if we were able to tap into our customers' deepest needs?

So Many Angels in My Life

Angels may exist in heaven, but there are so many wonderful people in businesses who have gone out of their way to help. Here we share some stories of real inspiring people who have made a difference.

Is the World Really That Bad?

The world is seemingly filled with bad news - but that is not always true. Your business can delight customers by reminding them about the good news.

Should I Stay or Should I Go?

How to deal with the inevitable delays and queues that keep customers waiting in frustration